We are driving the paradigm change
The financial industry is on the verge of a paradigm change and Valley Credit Plus is proactively shaping that transition. It is the pioneer of a new culture and total transparency in Finance. While other commercial sectors – the book trade, music industry and media world, to name just a few – have undergone dramatic fundamental change and developed further, the Finance industry in many places is still functioning the same way it did twenty years ago.

Innovative companies such as Amazon and Apple have long focused resolutely on customer benefit. The financial industry, however, has gone in the opposite direction. It has decoupled from the real economy: back in the 1980s, the cumulative assets of all institution in the world roughly equalled the global gross national product – today, those assets are five times as large. The current volume of derivative financial instruments is twenty times what is was a quarter of a century ago.

In the process, the complexity of the financial world has increased and the transparency decreased. Alone in Switzerland there are more than 7000 investment funds on the market. Hardly anyone has a clear overview of that universe. Investors know ever less about where and how their money is invested.